About the song
“Keep On Loving You” is a quintessential power ballad by the American rock band REO Speedwagon, emerging as one of their most iconic tracks. Written by the band’s lead vocalist Kevin Cronin, the song was released as part of their 1980 album *Hi Infidelity*. This poignant ballad, featuring Gary Richrath’s evocative lead guitar work, marked a significant milestone for REO Speedwagon as it became their first single to break into the top 50 of the U.S. Billboard Hot 100. Achieving the coveted number-one spot for one week in March 1981, the track was also certified platinum for surpassing one million copies in sales. It further achieved notable success internationally, peaking at number seven on the UK Singles Chart.
“Keep On Loving You” has since become a staple of 1980s soft rock, frequently appearing on various artist compilations and several REO Speedwagon greatest hits albums. Its impact and popularity are underscored by Ultimate Classic Rock critic Matt Wardlaw, who rated it as REO Speedwagon’s all-time greatest song.
The song’s creation is a testament to Cronin’s dedication and passion. Initially conceived as a traditional love ballad, Cronin faced skepticism from his bandmates when he introduced it during a rehearsal. Despite their initial doubts, Cronin’s conviction led to the band’s eventual embrace of the song’s potential. Cronin recounted how his simple piano demo, initially ignored, was transformed into a powerful rock ballad with Richrath’s dynamic guitar riffs, turning the song into an unexpected hit. The band’s collaborative effort ultimately gave “Keep On Loving You” its defining sound, making it a classic power ballad.
In an interesting twist, Epic Records initially doubted the song’s potential as a single, but the band’s persuasion led to its release. This decision proved to be a pivotal one, as the song’s success redefined their career and solidified its place in rock history.
The music video for “Keep On Loving You,” which premiered on MTV’s launch day in August 1981, complements the song’s emotional depth with a narrative that includes Cronin discussing relationship troubles with a female psychiatrist. A memorable scene features a woman picking up a telephone connected to Richrath’s guitar, adding a touch of visual intrigue linked to the band’s live performances.
In summary, “Keep On Loving You” is a hallmark of REO Speedwagon’s legacy, blending heartfelt lyrics with powerful rock elements to create a song that resonates with listeners across generations. Its success not only highlights the band’s ability to evolve and innovate but also cements the song’s place as a defining piece of 1980s rock music.
Video
Lyrics
You should have seen by the look in my eyes, baby
There was somethin’ missin’
You should have known by the tone of my voice, maybe
But you didn’t listen
You played dead, but you never bled
Instead you laid still in the grass, all coiled up and hissin’
And though I know all about those men
Still I don’t remember
‘Cause it was us
Baby, way before then, and we’re still together
And I meant
Every word I said
When I said that I loved you I meant that I loved you forever
And I’m gonna keep on lovin’ you
‘Cause it’s the only thing I want to do
I don’t want to sleep, I just want to keep on lovin’ you
And I meant
Every word I said
When I said that I loved you I meant that I loved you forever
And I’m gonna keep on lovin’ you
‘Cause it’s the only thing I want to do
I don’t want to sleep, I just want to keep on lovin’ you
Baby, I’m gonna keep on loving you
‘Cause it’s the only thing I wanna do
I don’t want to sleep, I just want to keep on lovin’ you