About the song
The Carpenters’ “We’ve Only Just Begun” is more than just a catchy pop tune. Released in 1970, this song became an anthem of optimism and new beginnings, defying its unlikely origins. This introduction dives into the song’s surprising start, its meteoric rise to success, and its enduring legacy as a signature Carpenters ballad.
Born from a California bank commercial, “We’ve Only Just Begun” wasn’t originally intended for the Carpenters. Songwriters Paul Williams and Roger Nichols crafted the song for a television ad promoting Crocker National Bank, targeting young adults. However, the commercial’s upbeat melody and hopeful lyrics resonated with a wider audience, attracting customers the bank wasn’t seeking. Despite the campaign’s redirection, the potential of “We’ve Only Just Begun” couldn’t be ignored.
Richard Carpenter, upon hearing the song in the commercial, recognized its potential for his sister Karen’s remarkable vocals. He sought out Williams and, fortunately, a full-length version of the song existed. With Karen’s lead vocals and their signature harmonies, the Carpenters transformed the jingle into a powerful ballad.
Released as a single in late 1970, “We’ve Only Just Begun” quickly climbed the charts. It peaked at number two on the Billboard Hot 100, just behind the Jackson 5’s “I’ll Be There.” However, the song dominated the Adult Contemporary charts, becoming the Carpenters’ fourth number one single in that category. This crossover success solidified the Carpenters’ status as a musical force.
“We’ve Only Just Begun” transcended the limitations of a commercial jingle. Its message of optimism and the promise of a bright future resonated with listeners of all ages. The song became a popular choice for weddings and graduations, capturing the excitement of new chapters. Cover versions by various artists further cemented the song’s place in popular culture.
Even today, “We’ve Only Just Begun” retains its power to inspire. Featured in compilations and referenced in television shows, the song continues to connect with audiences. Its unexpected origins as a bank advertisement only add to its unique charm, reminding us that even the most unassuming beginnings can blossom into something beautiful.
Video
Lyrics
We’ve only just begun to live
White lace and promises
A kiss for luck and we’re on our way
(We’ve only begun)
Before the risin’ sun, we fly
So many roads to choose
We’ll start out walkin’ and learn to run
(And yes, we’ve just begun)
Sharing horizons that are new to us
Watchin the signs along the way
Talkin’ it over, just the two of us
Workin’ together day to day
Together
And when the evening comes, we smile
So much of life ahead
We’ll find a place where there’s room to grow
(And yes, we’ve just begun)
Sharing horizons that are new to us
Watchin’ the signs along the way
Talkin’ it over, just the two of us
Workin’ together day to day
Together
Together
And when the evening comes, we smile
So much of life ahead
We’ll find a place where there’s room to grow
And yes, we’ve just begun
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